Web Design, Development & Training
From Spring 2013 to Fall 2015 I directed digital and media strategy at WITNESS, a global nonprofit that supports individuals and organizations that use video to document human rights abuse. For a deep dive into what that means, see this profile from the New York Times Magazine.
During that time I redeveloped the organization’s Web site(s); established editorial guidelines for all produced media; created earned and owned media strategies that leveraged WITNESS’ Web and social properties; implemented a global distribution strategy for getting the organization’s training materials into activists’ hands; introduced back-end systems to help accomplish the above; and trained and lead a team to interface with core audiences.
Much of my thinking around this work involved how to best leverage global networks. To give a sense of that, here are (slightly modified) slides from a variety of presentations I gave during internal strategy and training sessions while at the organization.