The Other Fifty Percent – An Advertiser’s Dilemma

February 2010 Category: Musings

Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.

Beer’s Good For You and Other Super Bowl Stats

February 2010 Category: Musings

The Super Bowl was the most watched event in American television history. Thank God for beer and advertising.

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  1. Lessons from Around the Globe: China: How Super Girl Transformed a Media Superpower
  2. The Super-Connected Consumer
  3. Some Daily Numbers