The Other Fifty Percent – An Advertiser’s Dilemma

February 2010 Category: Musings

Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.

Branding Nations Through Search Results

February 2010 Category: Musings

What does image search say about a country’s brand. From Colombia to Israel to Iran and Zimbabwe, the social web gives us a healthy dose of brand reality.

Related posts:

  1. Video Search
  2. LIFE Photo Archive Now Available on Google Image Search
  3. Can Search Queries Track the Flu

Good News: Things are Less Bad

February 2010 Category: Musings

The Association of National Advertisers’ latest poll on how economic conditions are affecting advertising and marketing dollars says while things aren’t good, they’re not as bad as they could be.

Related posts:

  1. Study: Web 2.0 Hype Outpaces Reality in B-to-B Marketing Mix
  2. Social Media Still in the Zygote Stage
  3. The Gravitational Pull of Digital Marketing

Apple and the Art of the Media Leak

January 2010 Category: Musings

Apple’s Tablet strategy is one we’ve seen before. In the movies.

Related posts:

  1. Jason Calacanis’ Rant Against Apple
  2. Will Downturn Take a Bite out of Apple?
  3. Apple Bows Before our Chinese Overlords