The Other Fifty Percent – An Advertiser’s Dilemma
Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.
Branding Nations Through Search Results
What does image search say about a country’s brand. From Colombia to Israel to Iran and Zimbabwe, the social web gives us a healthy dose of brand reality.
Related posts:
Good News: Things are Less Bad
The Association of National Advertisers’ latest poll on how economic conditions are affecting advertising and marketing dollars says while things aren’t good, they’re not as bad as they could be.
Related posts:
Apple and the Art of the Media Leak
Apple’s Tablet strategy is one we’ve seen before. In the movies.
Related posts:
