The Other Fifty Percent – An Advertiser’s Dilemma

February 26 Comments Off Category: ScribeMedia.org

Boxee CEO Avner Ronen believes Internet TV can solve the advertiser’s dilemma by effectively measuring and targeting audience the Open Source way.

Branding Nations Through Search Results

February 09 Comments Off Category: ScribeMedia.org

What does image search say about a country’s brand. From Colombia to Israel to Iran and Zimbabwe, the social web gives us a healthy dose of brand reality.

Good News: Things are Less Bad

February 03 Comments Off Category: ScribeMedia.org

The Association of National Advertisers’ latest poll on how economic conditions are affecting advertising and marketing dollars says while things aren’t good, they’re not as bad as they could be.

Related posts:

  1. Study: Web 2.0 Hype Outpaces Reality in B-to-B Marketing Mix
  2. Social Media Still in the Zygote Stage
  3. The Gravitational Pull of Digital Marketing

Apple and the Art of the Media Leak

January 06 Comments Off Category: Musings

Apple’s Tablet strategy is one we’ve seen before. In the movies.

Related posts:

  1. Jason Calacanis’ Rant Against Apple
  2. Will Downturn Take a Bite out of Apple?
  3. Apple Bows Before our Chinese Overlords