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	<title>Michael Michael &#187; issuu</title>
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	<description>Media Musings and General Foibles</description>
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		<title>Michael Michael &#187; issuu</title>
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		<title>Got Issuus?</title>
		<link>http://michael.cervieri.com/2010/01/20/got-issuus/</link>
		<comments>http://michael.cervieri.com/2010/01/20/got-issuus/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:08:35 +0000</pubDate>
		<dc:creator>Michael Cervieri</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[issuu]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photos]]></category>

		<guid isPermaLink="false">http://michael.cervieri.com/?p=561</guid>
		<description><![CDATA[A photo demonstration that illustrates what can be accomplished with two Web services: Issuu and Flickr.]]></description>
			<content:encoded><![CDATA[<p>I spent the past few days at my parent&#8217;s house helping them prepare to move. First, two observations:</p>
<ul>
<li>the amount of crap a six person family collects over 40 years astounds;</li>
<li>reviewing 40 years of memories is an amazing thing.</li>
</ul>
<p>My father watches as I sit among photos. &#8220;Isn&#8217;t there a way to just digitize these,&#8221; he finally asks, &#8220;and give everyone a way to browse through them?&#8221;</p>
<p>I&#8217;ll sidestep many things to get to an answer. Among them, scanning and digitizing, external hard drives for back up, naming conventions, tagging strategies, creating physical books, privacy issues and a variety of Web services that make much of  that possible.</p>
<p>We&#8217;ll look at those particulars another day. Today, as I sit among  photos, I offer two services that help you share. The first, I think, is mostly unknown. It&#8217;s called <a href="http://issuu.com/" target="_blank">Issuu</a> and we can use it to create a flippy book&nbsp; that behaves more or less <a href="http://issuu.com/bmunch/docs/subway" target="_blank">like what you see here</a>.</p>
<div align="center">
<object style="width:600px;height:224px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&amp;backgroundColor=FFFFFF&amp;showFlipBtn=true&amp;documentId=090530033702-111cd45100b54856acd5f3fc9967917a&amp;docName=subway&amp;username=bmunch&amp;loadingInfoText=Subway%20-%20A%20Draft&amp;et=1264011304442&amp;er=15" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:600px;height:224px" flashvars="mode=embed&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml&amp;backgroundColor=FFFFFF&amp;showFlipBtn=true&amp;documentId=090530033702-111cd45100b54856acd5f3fc9967917a&amp;docName=subway&amp;username=bmunch&amp;loadingInfoText=Subway%20-%20A%20Draft&amp;et=1264011304442&amp;er=15" /></object>
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<p>Issuu is basically a PDF reader on steroids. That is, if you  upload a PDF to the service, it converts it to Flash and creates something along the lines of what you see above. If you mouse over the center of the of image you&#8217;ll be presented with a “full screen” option. This will give you a better sense of what Issuu can do and how it behaves.</p>
<p>I’m testing it out here with photos from a project I once did called <a href="http://subway.tumblr.com">Subway</a>.</p>
<p>Overall layout is handled with <a href="http://www.apple.com/ilife/iphoto/">Apple’s iPhoto</a>. Basically, if you have a Mac you  can create “books” with your photos, so I did. Then I &#8220;printed&#8221; the book as a PDF,  uploaded it and what you see above is the result. Pretty cool.</p>
<p>While having a  Mac is very nice you don&#8217;t need anything of the sort to accomplish this. PowerPoint lets you  create a nicely designed photo show. So too <a href="http://www.openoffice.org/" target="_blank">Open Office</a> and <a href="http://www.neooffice.org/neojava/en/index.php" target="_blank">Neo Office</a>, free and open source alternatives to the Microsoft suite of office applications. The key is exporting your final creation as a PDF. Issuu takes care of the rest.</p>
<p>The service works on a <a href="http://en.wikipedia.org/wiki/Freemium" target="_blank">freemium</a> business model, meaning that you can create what you want for free if you don&#8217;t mind ad support. Creating ad free documents will cost you about <a href="http://issuu.com/business/pricing" target="_blank">$19 a month</a>.</p>
<p>By comparison, <a href="http://www.flickr.com/photos/bmunch/sets/72157610742126933/show/">here’s what Flickr does with the same content</a>.</p>
<div align="center">
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<p>The comparison here is a little bit  apples and robots though because Flickr only shows  images we&#8217;ve uploaded. The service doesn&#8217;t allow for a predetermined, PDF layout.</p>
<p>This isn&#8217;t a bad thing. Instead, it&#8217;s simply a neutral observation that unlike Issuu, Flickr slide shows  deal strictly with the photos that are uploaded to it.</p>
<p>When choosing between such services, decide how much work you&#8217;re willing to do on our own, and how much you&#8217;d like done for you.</p>
<p>Results will reflect back upon you either way. Fortunately, both solutions score high on any objective awesome scale and families tend to be generous critics.</p>
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		<title>Playing with Toys &#8211; Issuu</title>
		<link>http://michael.cervieri.com/2009/05/29/playing-with-toys-issuu/</link>
		<comments>http://michael.cervieri.com/2009/05/29/playing-with-toys-issuu/#comments</comments>
		<pubDate>Fri, 29 May 2009 21:32:10 +0000</pubDate>
		<dc:creator>Michael Cervieri</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[issuu]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[web apps]]></category>

		<guid isPermaLink="false">http://michael.cervieri.com/?p=395</guid>
		<description><![CDATA[Started playing with Issuu to see what it can and could do. Tested it out with photos from my Subway series.]]></description>
			<content:encoded><![CDATA[<div><object style="width:600px;height:320px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;autoFlip=true&amp;autoFlipTime=6000&amp;documentId=090530033702-111cd45100b54856acd5f3fc9967917a&amp;docName=subway&amp;username=bmunch&amp;loadingInfoText=Subway%20-%20A%20Draft&amp;et=1243721440607&amp;er=24" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" allowfullscreen="true" menu="false" style="width:600px;height:320px" flashvars="mode=embed&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;showFlipBtn=true&amp;autoFlip=true&amp;autoFlipTime=6000&amp;documentId=090530033702-111cd45100b54856acd5f3fc9967917a&amp;docName=subway&amp;username=bmunch&amp;loadingInfoText=Subway%20-%20A%20Draft&amp;et=1243721440607&amp;er=24" /></object>
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<p>I started playing with <a href="http://issuu.com/" target="_blank">Issuu</a> to see what it can and could do. It&#8217;s basically a PDF Reader on steroids. If you click the &#8220;full screen&#8221; icon above, you&#8217;ll see what I mean.</p>
<p>I&#8217;m testing it out here with photos from a project I began last September called <a href="http://subway.tumblr.com" taget="_blank">Subway</a>.</p>
<p>The layout of the images was handled with <a href="http://www.apple.com/ilife/iphoto/">Apple&#8217;s iPhoto</a>. Basically, you can create &#8220;books&#8221; with your photos, so I did. Then I went to print it as a PDF, saved and uploaded, and what you have above is the result. Pretty cool.</p>
<p>By comparison, <a href="http://www.flickr.com/photos/bmunch/sets/72157610742126933/show/">here&#8217;s what Flickr does with the same content</a>. It&#8217;s a little bit of an apple and robots comparison though because Flickr is just showing us the images. They aren&#8217;t laid out like in the PDF.</p>
<div style="center">
<object width="600" height="320"><param name="flashvars" value="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fbmunch%2Fsets%2F72157610742126933%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fbmunch%2Fsets%2F72157610742126933%2F&#038;set_id=72157610742126933&#038;jump_to="></param><param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowFullScreen="true" flashvars="offsite=true&#038;lang=en-us&#038;page_show_url=%2Fphotos%2Fbmunch%2Fsets%2F72157610742126933%2Fshow%2F&#038;page_show_back_url=%2Fphotos%2Fbmunch%2Fsets%2F72157610742126933%2F&#038;set_id=72157610742126933&#038;jump_to=" width="600" height="320"></embed></object>
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<p>Now, why actual publications are using Issuu is a bit confusing. It&#8217;s not intuitive, doesn&#8217;t lead to further content exploration and basically blows aside from the cool factor of having flippy pages. </p>
<p>Or put another way, I think it works well for graphics and images but if you visit Issuu and start exploring, <a href="http://issuu.com/publications">you&#8217;ll see a number of magazines</a> that are are print heavy using the platform. Unfortunately, these text heavy publications just don&#8217;t work on the platform. It becomes an interface pain in the yahoodle as you zoom in, out and over to read things.</p>
<p>My intuition is that designers are pushing organizations towards it because they can maintain their layouts. But as far as usability goes, this isn&#8217;t what we should be focusing on. </p>
<p>Instead, it&#8217;s a neat trick to play with our friends and family.</p>
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