michael.cervieri.com » iPhone

Yes, it’s a fishhook lodged painfully in my nose

Michael Cervieri — Tue, 04 Oct 2011 14:06:43 +0000

Yes, it’s a fishhook lodged painfully in my nose. But it’s an Apple fishhook, so the user experience is surprisingly pleasant.

Apple’s 2011 iPhone event is today. Wired has predictions.

Image: Rob Cottingham.

Originally posted at the Future Journalism Project.

Writing from my iPhone

Michael Cervieri — Sun, 22 Feb 2009 03:57:46 +0000

Downloaded the WordPress iPhone app and am giving it a whirl.

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True, WP has a function where you can email in posts but, equally true, I never tried it out or gave it much thought.

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Posting from my phone? Maybe.

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But I view any phone activity as predominantly tweet oriented and don\\\’t imagine I\\\’ll really do another in the future.

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I could see the the benefit if I was part of a team and needed to post to a group blog/publication. Say I\\\’m at an event and need to get something up to ScribeMedia. But if that were the case, I\\\’d hopefully have my \\\’puter.

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Verdict then on WP for iPhone? Only in a pinch, or crunch, as the case may be.

The iPhone Keeps on Giving

Michael Cervieri — Mon, 11 Aug 2008 15:56:10 +0000

The Wall Street Journal interviews Steve Jobs and reports that 60 million applications were downloaded from the App Store in its first month. That’s approximately $1 million per day in sales with $21 million going to developers. Could the store become a $1 billion dollar marketplace? Jobs thinks quite possibly yes.

Oops, We Did it Again

Michael Cervieri — Sun, 20 Jul 2008 15:24:14 +0000

Someone over at AT&T has an itchy trigger finger. For the second time in six months they’ve published an announcement on their Web site saying that they’re offering free Wi-Fi access, this time for iPhone users. After the news made it out to the blogosphere, the company pulled the info from their site. (Hat tip: CNET)

The One Euro iPhone

Michael Cervieri — Mon, 16 Jun 2008 15:27:06 +0000

I’ll take 50 and call me in the morning: T-Mobile says they’ll sell the 8-gig iPhone for as a little as a Euro provided costumers sign up for a 69 euro monthly contract. Meanwhile, some carriers say that irrepressible iPhone users consume 30 times more data than regular mobile users. Wait until we’re 3G enabled.

Following the Herd

Michael Cervieri — Wed, 14 May 2008 17:13:04 +0000

When the iPod came to market in 2001, technophiles waxed rhapsodic and it quickly became the must-have gadget among the geek chic.

Sales, of course, didn’t stop there. The pure lustiness of it all catapulted the device to iconic status with the iPod’s white headphones doing for consumer electronics what the Nike swoosh did for sneakers.

But what actually happened that brought the iPod to global status symbol while earlier MP3 players like the Diamond Rio ended up in the historical dust bin?

Mark Earls writes in Herd: How to Change Mass Behaviour by Harnessing Our True Nature that traditional marketers completely misunderstood the mechanics of mass behavior. Instead of a direct relationship between brand and individual, our instinct is to look at what others around us are doing, using and possessing, and emulating that behavior.

Think the ubiquity of text messaging, the explosion of the Internet itself and the crowding of social networking sites: all examples of activities that entered daily activity not so much because of top down marketing, but because each lubricated the social interaction of those among us.

In the video above, John Kearon, Chief Juicer of market research firm BrainJuicer, and Earls discuss specific examples of this phenomenon, how the advertising and marketing industry has changed over the years, and what all this means for products, brands and those that create and market them.