About
This Web site is one of the online homes of Michael Cervieri. Michael Cervieri, in turn, would be me.
A Little Background
In the mid to late nineties I was a founding editor of an adventure travel, world culture magazine called Blue and a few years into a journalism career. And while I liked print and writing stuff, I also liked recording and filming stuff. And if I could somehow combine these stuffs together in a sensible online environment, I’d be happy.
While I tried in the late nineties and early noughts it didn’t happen. Full-blown multimedia and cloud applications weren’t being done. Or, while they were attempted, it wasn’t sustainable. One of these days, when someone writes the definitive history of what happened between 1998 and 2002, there will be a laundry list of the various sites pumping out heavy media that didn’t make it. Their instincts were right. They just happened to be five years ahead of their time.
It’s all very different now and the Web is a full-blown platform. With some detours through grad school and the Middle East, the Internet is where I now play and think.
Who are you?
Michael Cervieri. Sometimes I add my middle initial: Michael J. Cervieri. Kind of like Bond, James Bond, but in a totally different way.
What is Michael Michael?
Michael Michael is this Web site. I launched it when I started teaching at Columbia University’s Graduate School of Journalism. I used it to share ideas with my students.
Now I teach at Columbia’s School of International and Public Affairs and have a dedicated site that incorporates student work. It’s called TubesCodeContent. I invite any and all to join and contribute.
Michael Michael is now a way station pointing to my other online activities:
- ScribeLabs: Where I work.
- ScribeMedia.org: Where I write.
- TubesCodeContent: Where I teach.
- Twitter: Where I waste time.
- Facebook: Where I chat with friends.
- Tumblr: Where I aggregate.
- FriendFeed: Where I aggregate, part deux.
- Last.fm: Where I listen.
- Pandora: Where I also listen.
What do you do?
In one world I’m a co-founder of a media strategy collective called ScribeLabs. We consult, we create rich media and we develop software solutions. We also pursue our own initiatives.
We have a publication called ScribeMedia.org that focuses on the business, technology and culture of digital media. I invite you to visit and generally check it out. A few more initiatives are about to pop but I’ll leave info about them over on the the ScribeLabs blog.
In another world I play music, snowboard and occasionally break my leg.
And, as mentioned above, I teach at Columbia University. The site I use to do so is TubesCodeContent.com. I invite anyone and everyone to come on over and participate. Recordings of my lectures are there. So too articles and research from and by my students.
How do I contact you?
Email’s best. firstname@lastname.com.
April 12, 2007
Updated: October 1, 2009
New York
