About
Michael Michael is one of the online homes of Michael Cervieri. Michael Cervieri, in turn, would be me.
A Little Background
In the mid to late nineties I was a founding editor of an adventure travel, world culture magazine called Blue and a few years into a journalism career. And while I liked print and writing stuff, I also liked recording and filming stuff. And if I could somehow combine these stuffs together in a sensible online environment, I’d be happy.
While I tried in the late nineties and early noughts it didn’t happen. Full-blown multimedia and cloud applications weren’t being done. Or, while they were attempted, it wasn’t sustainable. One of these days, when someone writes the definitive history of what happened between 1998 and 2002, there will be a laundry list of the various sites pumping out heavy media that didn’t make it. Their instincts were right. They just happened to be five years ahead of their time.
It’s all very different now and the Web is a full-blown platform. With some detours through grad school and the Middle East, this is where I now play. This is where I think.
The Internet’s a giant experimental playground of incredible disruption and opportunity. And I like it.
Who are you?
Michael Cervieri. Sometimes I add my middle initial: Michael J. Cervieri. Kind of like Bond, James Bond, but in a totally different way.
What is Michael Michael?
This site launched when I started teaching at Columbia University’s Graduate School of Journalism. I used it to share ideas with my students.
Now I teach at Columbia’s School of International and Public Affairs and have a dedicated site that incorporates student work. It’s called TubesCodeContent. I invite any and all to join and contribute.
This site is now a way station pointing to my other online activities:
- ScribeLabs: Where I work.
- ScribeMedia.org: Where I write.
- SMAC.us: Where I produce.
- TubesCodeContent: Where I teach.
- Twitter: Where I waste time.
- Facebook: Where I chat with friends.
- Tumblr: Where I aggregate.
- FriendFeed: Where I aggregate, part deux.
- Last.fm: Where I listen.
- Pandora: Where I also listen.
What do you do?
In one world I’m a co-founder of a media strategy collective called ScribeLabs, where we consult with clients, create rich media and develop software solutions. We also create our own initiatives. We have one publication called ScribeMedia.org that focusses on the business, technology and culture of digital media; and another called SMAC that explores art, culture and ideas. A few more initiatives are about to pop but I’ll leave info about them over on the the ScribeLabs blog.
In another world I play music, snowboard and occasionally break my leg.
And, as mentioned above, I teach at Columbia University. The site I use to do so is TubesCodeContent.com. I invite anyone and everyone to come on over and participate. Recordings of my lectures are there. So too articles and research from and by my students.
How do I contact you?
Email’s best. firstname@lastname.com.
April 12, 2007
Updated: October 1, 2009
New York
