Michael Cervieri is the creator of

the Future Journalism Project and co-founder of ScribeLabs.

 

An Emmy Award winning producer, he’s taught at

Columbia University’s Graduate School of Journalism

and its School of Public and International Affairs.

 

Things I do

In Abbreviated Shorthand

I currently spend most of my time on the Future Journalism Project but am looking to consult or participate on interesting projects.

Here’s background on the things I do.

  • General Background

    I’m a media and technology strategist that’s worked with organizations large and small on developing strategies for targeting constituent audiences across the social Web.

    This includes long(er) term media and technology strategy documentation as well as immediate hands-on content production (audio, video, graphics and text), and the implementation or updating of Web presences in order to integrate them with — and take advantage of — social networks.

    Things That Have Been Fun

    Creating the Future Journalism Project, a multiplatform initiative that explores disruption, opportunity and innovation in the news industry in particular, and media and technology more generally. We’ve focused on North America but recently launched a Latin America edition and a a video-driven Web site of interviews I’ve conducted with thoughtleaders in the publishing world.

    Leading teams of software developers and media producers as we created great editorial content and Web-based applications through ScribeLabs, a media strategy firm I co-founded in 2006 that’s worked with diverse organizations on their digital, media and strategic visions.

    Winning an Emmy Award in advanced media for a Web video series called Reporting AIDS. The series profiled the researchers, activists and history of the global fight against HIV/AIDS.

    Advising startups and established organizations on their business, technology and earned media strategies.

    Teaching Web and digital media production at Columbia University’s Graduate School of Journalism.

    Teaching a course on digital media strategy and global Internet and mobile policy at Columbia University’s School of International and Public Affairs. The course focused on how NGOs, nonprofits, activists and governmental agencies use new technologies to communicate with constituent audiences.

    Advising ministries in the Moldovan government on their use and strategies for social media outreach as related to Open Government and Open Data initiatives.

  • Sites, Graphics and a Game

    Use keyboard arrows or click to navigate.

    Future Journalism Project: Site Design and WordPress Development

    ScribeLabs: Site Design and WordPress Development

    E-Tuscany: Site Design and WordPress Development

    A Year in the life of Dow Jones: Graphic to accompany an article.

    Browser Statistics, View 01: Graphic to accompany an article.

    Browser Statistics, View 02: Graphic to accompany an article.

    Karl Marx Drinking Game, cover.

    Karl Marx Drinking Game, individual card.

    OED Word of the Year, 2012

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  • Thoughts and Ideas

    Links open in new windows.

    Dazzling. Deceitful. Distracting. — How news organizations are covering fact and fiction in the 2012 presidential campaign.

    The Lifespan of Online Content is Nasty, Brutish and Short — What happens to your online content once you hit publish?

    Citizen Journalism as Early Warning System — Traditional news organizations can think of citizen journalism as a lens into what’s bubbling beneath the surface.

    Pussy Riot and Massacres: Why We Cover What We Cover — A debate over whether the Russian punk band is getting too much attention in the Western press.

    Best and Worst in Olympic Media Gold — A humorous breakdown of how the Olympics were covered, from the good to the bad to the ugly.

    What’s a Journalist — A letter to a young student.

    How Green is Your Code — Can the code behind our gadgets and technologies be environmentally sound?

    Aardvark and the Synaptic Web — How social applications are creating an entirely new type of connectivity.

    The Ethos of Open Source — Open Source ethos of transparency, peer production and collaboration has made its way outside of the software world and into industries of all sorts.

  • Relatively Recent Appearances

    Columbia University School of International and Public Affairs. Speaker, 2012
    News, Media and the NGO: Disruption in traditional news organizations has given NGOs, non-profits and others the opportunity to enter the news cycle with created media of their own… provided they do it right.

    Columbia University Graduate School of Journalism. Panelist 2012
    Lessons learned from the journalist as a startup.

    Fashion Institute of Technology. Speaker, 2012
    Occupy Media: As organizations in all fields become publishers, a set of best practices for entering the digital media world.

    American Society of Journalists and Authors. Panelist, 2011
    Using online video for personal brand building and marketing.

    Online News Association. Speaker, 2011
    The Ambience of Information: Information ecosystems are widely dispersed. Strategies for news organizations and other content producers to make their works known, shared and influential.

    Columbia University School of International and Public Affairs. Moderator, 2010
    BoomGen: A conversation with Reza Aslan and Mahyad Tousi, founders of BoomGen Studios, about Muslim representation in Western media.

    Columbia University School of International and Public Affairs. Speaker, 2010
    The Internet Threat: How closed networks and copyright and libel laws affect citizen participation in e-governance and policy making in the digital age.

    Columbia University Graduate School of Journalism. Panelist 2009
    Experiences and lessons on creating and strategizing start-up digital media companies.

  • Columbia University

    School of International and Public Affairs: Created curriculum for and taught Tubes, Code and Content, a course exploring how governmental agencies, NGOs, activists and citizen journalists use — and can use — Internet and mobile technologies to connect with target audiences.

    Graduate School of Journalism: Served as an advisor to teams of multimedia students working on their year-long Masters Projects. Taught media production and Web development courses.

    Introductory Lecture for Tubes, Code and Content, circa 2009.

    Media. Communication. Protest.
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    A bit dated but gives a sense of the course.

  • Primary Software, Platforms and Languages

    Open Source Publishing

    WordPress, Drupal, Elgg, Mediawiki

    Graphics

    Photoshop and Illustrator

    Mark-up and Scripting

    HTML, CSS, PHP, JavaScript

    Video

    Final Cut Pro, Motion, After Effects

    Platforms

    Mac… definitely a Mac

    Audio and Midi

    Logic Pro, Soundstudio Pro, Reason, Ableton Live

Social

My Places on the Webs





Email Contact

Put an ‘@’ between my first and last names, add .com.

Around the Web

  • Future Journalism Project: What I’m trying to get off the ground.
  • Twitter: I’m either very much on it, or taking a few days’ break. @’s and DM’s are responded to quickly though.
  • Google+: I actually quite like it.
  • LinkedIn: Because I’m professional.
  • Tumblr: Photos, kittens and things that bemuse.
  • Instagram: Even more photos.
  • Quora: I’m more of a lurker but occasionally answer questions.
  • Last.fm & Pandora: What I listen to by day.
  • Facebook: Cause everyone else is.


Photos

Not What I Do But What I Like Doing

Select thumbnail to embiggen.