Michael Cervieri is the creator of
the Future Journalism Project and co-founder of ScribeLabs.
An Emmy Award winning producer, he’s taught at
Columbia University’s Graduate School of Journalism
and its School of Public and International Affairs.
I currently spend most of my time on the Future Journalism Project but am looking to consult or participate on interesting projects.
Here’s background on the things I do.
I’m a media and technology strategist that’s worked with organizations large and small on developing strategies for targeting constituent audiences across the social Web.
This includes long(er) term media and technology strategy documentation as well as immediate hands-on content production (audio, video, graphics and text), and the implementation or updating of Web presences in order to integrate them with — and take advantage of — social networks.
Creating the Future Journalism Project, a multiplatform initiative that explores disruption, opportunity and innovation in the news industry in particular, and media and technology more generally. We’ve focused on North America but recently launched a Latin America edition and a a video-driven Web site of interviews I’ve conducted with thoughtleaders in the publishing world.
Leading teams of software developers and media producers as we created great editorial content and Web-based applications through ScribeLabs, a media strategy firm I co-founded in 2006 that’s worked with diverse organizations on their digital, media and strategic visions.
Winning an Emmy Award in advanced media for a Web video series called Reporting AIDS. The series profiled the researchers, activists and history of the global fight against HIV/AIDS.
Advising startups and established organizations on their business, technology and earned media strategies.
Teaching Web and digital media production at Columbia University’s Graduate School of Journalism.
Teaching a course on digital media strategy and global Internet and mobile policy at Columbia University’s School of International and Public Affairs. The course focused on how NGOs, nonprofits, activists and governmental agencies use new technologies to communicate with constituent audiences.
Advising ministries in the Moldovan government on their use and strategies for social media outreach as related to Open Government and Open Data initiatives.
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Dazzling. Deceitful. Distracting. — How news organizations are covering fact and fiction in the 2012 presidential campaign.
The Lifespan of Online Content is Nasty, Brutish and Short — What happens to your online content once you hit publish?
Citizen Journalism as Early Warning System — Traditional news organizations can think of citizen journalism as a lens into what’s bubbling beneath the surface.
Pussy Riot and Massacres: Why We Cover What We Cover — A debate over whether the Russian punk band is getting too much attention in the Western press.
Best and Worst in Olympic Media Gold — A humorous breakdown of how the Olympics were covered, from the good to the bad to the ugly.
What’s a Journalist — A letter to a young student.
How Green is Your Code — Can the code behind our gadgets and technologies be environmentally sound?
Aardvark and the Synaptic Web — How social applications are creating an entirely new type of connectivity.
The Ethos of Open Source — Open Source ethos of transparency, peer production and collaboration has made its way outside of the software world and into industries of all sorts.
Columbia University School of International and Public Affairs. Speaker, 2012
News, Media and the NGO: Disruption in traditional news organizations has given NGOs, non-profits and others the opportunity to enter the news cycle with created media of their own… provided they do it right.
Columbia University Graduate School of Journalism. Panelist 2012
Lessons learned from the journalist as a startup.
Fashion Institute of Technology. Speaker, 2012
Occupy Media: As organizations in all fields become publishers, a set of best practices for entering the digital media world.
American Society of Journalists and Authors. Panelist, 2011
Using online video for personal brand building and marketing.
Online News Association. Speaker, 2011
The Ambience of Information: Information ecosystems are widely dispersed. Strategies for news organizations and other content producers to make their works known, shared and influential.
Columbia University School of International and Public Affairs. Moderator, 2010
BoomGen: A conversation with Reza Aslan and Mahyad Tousi, founders of BoomGen Studios, about Muslim representation in Western media.
Columbia University School of International and Public Affairs. Speaker, 2010
The Internet Threat: How closed networks and copyright and libel laws affect citizen participation in e-governance and policy making in the digital age.
Columbia University Graduate School of Journalism. Panelist 2009
Experiences and lessons on creating and strategizing start-up digital media companies.
School of International and Public Affairs: Created curriculum for and taught Tubes, Code and Content, a course exploring how governmental agencies, NGOs, activists and citizen journalists use — and can use — Internet and mobile technologies to connect with target audiences.
Graduate School of Journalism: Served as an advisor to teams of multimedia students working on their year-long Masters Projects. Taught media production and Web development courses.
A bit dated but gives a sense of the course.
Open Source PublishingWordPress, Drupal, Elgg, Mediawiki |
GraphicsPhotoshop and Illustrator |
Mark-up and ScriptingHTML, CSS, PHP, JavaScript |
VideoFinal Cut Pro, Motion, After Effects |
PlatformsMac… definitely a Mac |
Audio and MidiLogic Pro, Soundstudio Pro, Reason, Ableton Live |
Put an ‘@’ between my first and last names, add .com.
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